They encapsulate leads or prospects showing interest in products/services, ripe for conversion into paying customers.
Key Concepts:
Pipeline Integration
Opportunities are managed within pipelines which in turn are series of consecutive stages.
Customizable pipelines align with unique sales processes and business goals.
Learn more about pipelines here
Stage Progression
Opportunities advance through pipeline stages, signifying their position in the sales cycle.
Stages typically include "Prospecting," "Qualification," "Proposal," and "Negotiation"
Opportunity Status
"Open", "Won", "Lost" and "Abandoned" are opportunity status which are present by default.
An opportunity can be in one of the four statuses and we can use these to prepare filters for the same.
Learn more about Opportunity Statuses here
Data Management
Robust data management within opportunities tracks opportunity source, contact details, opportunity value, and notes.
Users can also streamline communication and task assignment under Opportunity - linked contacts, enhancing workflow efficiency and timely engagement.